CTT Week 8

 This article was published on February 4th, 2025: Link to article Link 2

        Embedded finance is becoming more common as companies integrate financial services directly into their platforms, sometimes in unexpected ways. DoorDash, for instance, recently partnered with Klarna to offer Buy Now, Pay Later (BNPL) options for food delivery, letting customers split their orders into multiple payments. While this adds convenience, it also raises concerns about encouraging unnecessary spending and contributing to consumer debt.

         BNPL providers like Klarna and Affirm have faced criticism for making it easier for users to accumulate debt without fully considering the long-term impact. Beyond BNPL, embedded finance is expanding into other areas like insurance, banking, and lending, with companies using these tools to keep customers within their ecosystems. While businesses benefit from increased engagement and new revenue streams, regulators are paying closer attention to ensure consumers are protected. As embedded finance continues to grow, financial decisions may increasingly be made in the moment and not at a bank for checking out a cart, booking a ride, or even ordering dinner.


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